That's right, I'm talking about the end of 2010! As any business owner or independent contractor knows, there is a lot to be done at year's end... Of course, there is the typical paperwork and prep for tax time...but what else should we be doing at the end of the year?
Do any of you take the time to reflect on the year you have completed? It makes good personal and business sense to think back over your accomplishments (and failures) through the year. Make note of what has worked for you and what hasn't. Then...Ouch, this is the hard part...You need to apply it to the next year!
Here are some thoughts to get you started...
Has your massage practice grown in 2010?
Would you like your practice to continue to grow?
Do you utilize social networking?
Do you have an effective website?
Has someone helped you build your practice? If so, can you give back in any way?
Is there someone who can help you build the resources you need to succeed?
Have you planned your continuing education goals for 2011?
What marketing projects worked well in 2010, and do you plan to use them again in 2011?
It is a good idea to map out your marketing strategy for the new year ahead of time. Look back on what promotions you did this year. Were they successful? If so, put them on the calendar for 2011. If not, do they need minor adjustments to be successful, or should you put your energy into a new idea?
Last, be thankful for the year...the good and the bad...and grow from all the lessons you have learned!
If anyone needs help planning their massage practice for 2011, please contact me. I will be happy to help!
Every Massage Therapist should read this helpful list. Thanks for posting.
ReplyDeleteDoes handheld massagers actually do anything for you? Like the Hitachi Magic Wand? or is it just poor marketing crap? I can't always afford a professional massage and that thing actuall seem to soothe my sore neck a bit.... let me know thanks
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