Photo courtesy of Luigi Diamanti at FreeDigitalPhotos.net
How many times have you heard clients or potential clients say that receiving massage is not a necessity in their life? It really frustrates me to hear this phrase! If only people understood how much massage can really do for them...then they would put it at the top of their priority list.
How do we as MT's remedy this mindset? By educating the public!!!
It is our responsibility to promote the healing benefits of massage therapy to the general public. Do you tell at least one person every day specifically how massage can benefit them?
When was the last time you did a speaking engagement to inform others about massage therapy?
It is so easy to get into our daily routines...working with our regular clients (which is a good thing), doing our daily bookkeeping, returning phone calls, etc. Then we start to wonder, why am I not bringing in any new clients? Should I put another ad in the paper?
The first step out of this vicious cycle is to educate the public. Speak to your local Rotary club. Speak to a teachers' sorority. Speak at local church functions. Ask your current clients for referrals, and ask them if they are part of any organizations that would like to learn more about the benefits of therapeutic massage. Write an article for your local newspaper.
Don't forget the importance of informing individuals that massage is not just for pampering. That, even in a difficult economy, massage can be worth every penny because it will reduce many medical bills and aid in preventing disease.
So, what are you going to do this week to Educate the Public?
