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My ambition is to inspire, encourage and educate the Massage Therapists of southern Illinois.





Tuesday, March 22, 2011

Massage is Not a Necessity??


Photo courtesy of Luigi Diamanti at FreeDigitalPhotos.net

How many times have you heard clients or potential clients say that receiving massage is not a necessity in their life?  It really frustrates me to hear this phrase!  If only people understood how much massage can really do for them...then they would put it at the top of their priority list.

How do we as MT's remedy this mindset?  By educating the public!!!

It is our responsibility to promote the healing benefits of massage therapy to the general public.  Do you tell at least one person every day specifically how massage can benefit them?

When was the last time you did a speaking engagement to inform others about massage therapy?

It is so easy to get into our daily routines...working with our regular clients (which is a good thing), doing our daily bookkeeping, returning phone calls, etc.  Then we start to wonder, why am I not bringing in any new clients?  Should I put another ad in the paper? 

The first step out of this vicious cycle is to educate the public.  Speak to your local Rotary club.  Speak to a teachers' sorority.  Speak at local church functions.  Ask your current clients for referrals, and ask them if they are part of any organizations that would like to learn more about the benefits of therapeutic massage.  Write an article for your local newspaper. 

Don't forget the importance of informing individuals that massage is not just for pampering.  That, even in a difficult economy, massage can be worth every penny because it will reduce many medical bills and aid in preventing disease.

So, what are you going to do this week to Educate the Public?

7 comments:

  1. Great Article. Massage should be apart of everyday over health.

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  2. Terrific post! We at NHI Massage Therapy School are constantly looking for new materials and relevant conversations to pass along to students and those interested in the wonderful, exhausting world of massage school education and massage therapy.
    Thank you,
    Jennifer Jhanda

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  3. Massage may not be the first thing that a person need in order to survive. But massage can help you with lose your body pain, muscle pain, anxiety, depression and can even make you feel more alive.

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  4. Nothing beats the pleasure of healing massage gives me. I definitely agree, our body deserves every penny we spend for body massage. Thanks for sharing this post!

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  5. Massage is a great thing for releasing stress and tension. Keep up the good work.

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  6. There are cultures that massage is a routine for everyone. I wish that for the world!

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